The GPS for artists, creators, labels and brands who know where they want to go!
Get a clear gameplan outlining tried and true strategics and tactics guiding you towards success. Avoid the 10 pitfalls covered that have toppled even some of world’s biggest artists and brands.
Finally a Playbook Designed for Independents
PLAYBOOK BENEFITS
Learn how to thrive in today’s music business regardless of where you’re starting!
You’ll find your tribe using these tactics and strategies to identify and cultivate your hardcore super fans.
Build your entire marketing and promotion campaign with budget templates and more!
Learn that the “secret sauce” is simpler than you think and success could be closer than you imagined.
Get industry insider tips, tricks and links via our interactive workbook that’s included to supercharge your momentum.
A little bit about the Playbook
PLAYBOOK FEATURES
20+ actionable techniques for generating traction with your brand.
Over 40+ pages of value, jam-packed into one Playbook.
Includes interactive workbook covering each chapter’s most important points
Become your own marketing director. Build your campaigns for success!
Resources to untackled problems like collecting all your royalties and song registration.
Over 1,000 Creatives Helped Worldwide
Who should read this book?
VALUE BREAKDOWN
* Take your career into your own hands. Gain the information that unlocks the path to your desired destination.
* Being an artist in today’s marketplace requires you to handle more responsibilities for yourself if you don’t have a team. Get a breakdown of each member you’ll need to recruit along the way.
* You are asked to be a Jack-of-all-trades and to wear multiple hats, at the same time! Learn new tactics and strategies to assist your clients with staying on track to reach your goals.
* Connect the dots throughout every member of the team to create confidence and momentum by having everyone on the same page. Reading from the same playbook.
* This is for the producer who’s developing your own artists. Maybe you are looking to start or have a production company? The skies the limIt with The Indie Playbook.
* Learn how to structure your company for success from Day One. Get everything you need to grow every brand you touch.
* A lot of this book is rooted in music and entertainment, but it can be applied to any creative business and most others. These are general brand building strategies at the core, use them to your advantage.
* Chapters 2 and 3 are for you! Pure business baby!
* Every tool covered throughout this Playbook should be within every Executive’s toolbox. Add skills you can apply immediately and see results!
* Learn strategies for signing artists, developing release schedules, covering your bases and setting up your business for success.
* Perfect for Investors looking to learn more about the entertainment business and the way it really works.
* Helps Investors develop strategies for their financial commitment and how to set KPI’s for Return on Investment.
* Do you have a child that’s interested in pursing a career as a performer or producer? The Playbook arms you with both the knowledge and the tools to guide them with confidence.
* This is the best way to prepare yourself to cross check potential business opportunities that may come your way. Also a detailed breakdown of each member of the artist’s team.
ABOUT THE AUTHOR
Warren Griffin, Jr.
Detroit native and current Los Angeles resident, Warren Griffin is most known for his work throughout the entertainment industry as a recording artist, record executive and entrepreneur. His business acumen and creative zeal has led him to expand into producing live experiences, curating gallery spaces and film documentaries.
Along the way, Warren has excelled at every turn, creating a Creative Affairs department at industry staple The Urban Network, providing A&R direction to Grammy Award winning artists and producers through his companies Chart Vision and The Code. Currently he is Chief Brand Officer for Music Industry Quarterly a digital platform and print publication, while overseeing his portfolio of ventures including newbies SMASHES and Schweitz Audio. Somewhere finding the time to deliver his first book.
TESTIMONIALS
What The Experts Are Saying…
Warren is a young rising entertainment executive. He’s professional, creative and a ‘go-getter.’ With Warren, you can rest assured that the job will get done, and then some. Be on the lookout for him because his eye is on the prize.
Kether Badat
Director of Music and Lifestyle Marketing at Monster Energy Drink
Warren’s consistent innovation as a creative and executive is the best I’ve encountered in this business. His ability to build tools and services that solve problems facing independent artists is unmatched.
Kevin Nelson
Entrepreneur/Co-Manager for TroyMan (Finalist of Netflix’s Rhythm and Flow series)
Warren is one of the most gifted individuals to come around in the industry. At a time when most young males don’t understand the importance of creating long-term relationships Warren is years beyond his age.
Harold Whaley
Senior Advisor to the CEO for the American Basketball Association
Warren played a major role in my career and success. He’s always pushed me beyond my creative limits to be the best I can be. Wouldn’t be where I am without him.
Mantra
Platinum Selling Record Producer (Bad Bunny; Future; Rihanna; Will Smith)
One of the most impressive executives I’ve had the pleasure of mentoring and working with over the years. Warren’s ability to see and feel what’s next allows him and whatever he touches to stay ahead of the curve.
Miller London
Fmr. Executive Vice President and General Manager for Motown, RCA and A&M Records
I’ve know Warren for over a decade. He’s always been genuine, straightforward and passionate about music and his clients. He has the ability to see the uniqueness in a creative and help them realize the best path to achieve success and peace of mind.
Jason Schweitzer
Grammy Award Winning Mix Engineer (Snoop Dogg; Kanye West; Eminem; Pussycat Dolls; Jenevieve)
Get The Indie Playbook Now
If all you needed was a little help, a little guidance then here’s your chance to control your future!